BRANDING

Your brand is more than just a name, logo, color palette or slogan. It’s a distinctive expression of your company’s values, personality and promise. And it’s what collectively sets you apart from the competition. Through effective brand development and implementation, we visually translate your brand strategy into your unique brand along with distinct design elements such as color, imagery and typography.

Community participation and feedback are at the heart of every great branding or rebranding effort. At ATOM, we incorporate our proprietary STREAM Research methodology conducting Design and User Experience Research to define, discover and deliver your brand.

STREAM allows us to create private online communities and conduct sustained research activities in tandem with brand development. This research, together with qualitative and quantitative analysis, allows us to better understand attitudes, perceptions, routines, habits as well as promising needs and aspirations to inspire your true brand identity. Whether for a single product, service, location, or a company overhaul, our team can create a strong synergistic identity that promotes a cohesive overall brand for your target audience. As a result, you gain instant recognition in a crowded marketplace - creating a highly distinctive outward expression of your company or community’s values, personality and promise.