THE WILLIAMS INSTITUTE FOR ETHICS AND MANAGEMENT
RIPPLE EFFECT BECOMES CORE COMPONENT OF MARKETING
ATOM was initially tasked with a brand effort for The Williams Institute for Ethics and Management (TWI), a nonprofit organization, 501(c) 3, promoting ethics through research, education and leadership development. ATOM met with founder Linda Williams to help the newly established company was focused on Ethics in Management, which was a challenge to come up with an iconic identity.
ATOM identified the “ripple effect” which was a core component of their teaching and developed and iconic logo and brand identity.
The ripple effect has become the main element in all of their focused marketing efforts.
Brand Identity, Corporate Collateral, Direct Mail, Advertising, Website Development