GOD’S GARDEN TREASURES

STANDING OUT IN THE COMPETITIVE FLORAL DESIGN MARKET

CHALLENGE

Making a positive connection with a stranger is a joy people have always held of value. Karin Crawford came to the floral industry with a passion for floral art, an eye for color, and an understanding of the emotional energy we draw from flowers whether it be serenity, comfort, inspiration, wellness, gratitude, love, or optimism. She saw flowers as a way she could connect and share that energy with others, but starting a business in the very competitive floral space would not be easy.

SOLUTION

She turned to ATOM to build a brand and creative suite that translated her unique floral style into a compelling brand identity. This included a stunning collection of photography accompanied by floral quotes by famous poets: “It is at the edge of a petal that love waits,” – William Carlos William; “The earth laughs in flowers”, Ralph Waldo Emerson; and “Flowers grow out of dark moments”, Corita Kent. This style and inspirations was carried throughout her branding including website, collateral material and stationary.

RESULTS

Today God's Garden Treasures helps customers build powerful business and personal relationships with through their Floral Art and Concierge-Level services. Her business has been featured in Arizona Weddings Magazine and been recognized by Wedding Wire, The Knot – Best of Wedding and Tableau. She prides herself on a high level of employee retention and the joyful encounters customers share with her team.

SERVICES

Brand Identity, Corporate Fundraising, Corporate Collateral, Direct Mail, Advertising, Website Strategy, Architecture and Template, Tradeshow Environments, Materials and Videos