Retail packaging can make-or-break the success of your items. Every time you capture a consumer’s eye and entice them to pick up your product, you increase the likelihood they will put it in their shopping cart. At ATOM, it’s our job to get customers to notice the product packaging design. So, what constitutes packaging design that piques interest? STREAM research is critical to understanding the company’s product, branding and merchandising strategy as well as who the competition is. Having an understanding of these critical factors allows us to design a captivating package and drive a successful execution to market.