At ATOM, our industrial designers work with clients to uncover insights and define strategies that will best engage their clients, customers or audiences. Our designers use integrated tools such as sketches, renderings, and 3-D computer modeling, to explore thoughts and concepts freely. This provides our engineering and manufacturing teams with an idea of the product early on and allows them to offer feedback before critical design decisions are made.
We take both human factors and demographics into account during the design phase. On a global scale, this means taking into consideration different body sizes, genders and ages as well are different cultures, expectations, infrastructures, beliefs, and preferences. Together, these elements provide a creative design with a much deeper understanding of markets and trends. In an increasingly globalized product market, this is more important than ever before.