BRAND CONSISTENCY FOR TWO AUDIENCES
ATOM was part of an overall branding effort for Apriva, the leading provider of secure end-to-end wireless transaction processing solutions. The company had two very diverse audiences utilizing their products. They had to communicate to both parties effectively and evenly but keep their brand and message consistent.
ATOM’s brand strategy targeted their key messages in a concise package conveying their expertise in cloud security.
The messaging was articulated in multiple campaigns, which eventually evolved into a platform of proven, reliable, easy, and robust innovation.
Brand Identity, Corporate Fundraising, Corporate Collateral, Direct Mail, Advertising, Website Strategy, Architecture and Template, Tradeshow Environments, Materials and Videos