ADVANCED POWER CONTROLS

A BRIGHTER BRAND FOR A CLEANER FUTURE

CHALLENGE

Advanced Power Control Solutions provides clean coal solutions, and provides answers to the snowballing environmental and economic challenges faced by the coal-powered industry. In early 2013, APCS came to ATOM with a strong desire to reimagine its brand, creating one that represented clean, efficient coal burning energy.

SOLUTION

ATOM developed the Advanced Power Control Solutions brand, creating an identity that spoke directly to its mission to provide environmentally forward-thinking energy solutions. The focused and streamlined creative effort included a First Class Style Guide, Brand Identity/Logo Design, Stationary, Business Cards, Corporate Brochure, Website Design, and a Corporate PowerPoint Presentation.

RESULTS

ATOM’s branding created a visual identity for APCS that positioned it as a progressive and respected leader in the clean coal-powered electricity industry.