MASSIMO

700 SERIES UTV

CHALLENGE

Massimo Motors had a vision of creating a competitive vehicle offering in the crowded off-road market that would propel it into a leadership position within the category. They turned to ATOM to utilize its experience in product and brand transformations to create a compelling and inspiring new identity for its next generation vehicle, the 700 UTV Series for the North American Market. Armed with a structured and detailed plan, the ATOM team embarked on an exciting and challenging program to launch Massimo in a big way!

SOLUTION

ATOM began by conducting an extensive gap analysis of the market and Massimo’s competitors. Armed with these insights, the ATOM team hit the ground running by creating a series of unique styling languages that would become the DNA of the Massimo brand. The overall design was efficiently and effectively matured using the latest techniques and tools over a compressed timeframe.

RESULTS

The final deliverable was an engineering database that was manufactured and launched with a great deal of industry press coverage. The Alligator 700 Series was a stunning example of a partnership with Massimo that exceeded expectations on a vision that was designed and assembled in the USA! ATOM was instrumental in pulling out all the stops and delivering a world-class solution that will help Massimo grow its global market share.