Transportation design involves the systematic development of the styling, ergonomics and functionality of vehicles and methods for motion. Automotive design focuses on creating compelling new appearances that have the ability to establish trends not only within the immediate industry but also influence other unrelated markets globally. The root of the profession and discipline stems from envisioning new concepts and modes that are capable of disrupting the very essence of an entire industry.
Design is not only isolated on the external appearance but embodies the combination of form and function, encompassing the entire vehicle package.
ATOM creative team goes the extra mile than just the styling of the exterior by skillfully implanting solutions that take into account the proportions, materials, manufacturing processes, assembly schemes and utility while throttling the experience side of the ride! Progressively, research leads to inspirational sketches that evolve into detailed models (clay / foam) and than carefully implemented into digital models to mature each character or model. Our team then works closely with manufacturing to ensure the original vision is delivered in a quality and timely manner.
All these factors and attributes comprise the very essence that influence and inspires consumer to own what can be a prized possession. The power in the design creates aspirational value that can build generations of followers and loyalists that if managed and implanted properly can stand the test of time!