1200 SERIES HUTV
In a rapidly growing UTV market, Massimo Motor partnered with ATOM to help differentiate their brand with the most powerful stock UTV in the market - the 1200 Series. The company was striving to launch this groundbreaking Outdoor Hybrid Utility Terrain Vehicle with iPad® Dashboard Integration into a competitive market.
Designed and built from the ground up, the intensive development program delivered a new vehicle platform to dealers in an incredibly rapid seven months. The 1200 HUTV is the second UTV ATOM has delivered to Massimo Motor. The series creates a new category of Hybrid Utility Terrain Vehicles (HUTV™) by launching a solution that bridges the utility, sport and on-road markets. The entire development time took 7 months from concept to full scale drivable vehicle.
Debuting as the most powerful and fastest stock UTV on the market, the 1200 Series HUTV is the centerpiece of a rapidly growing company committed to innovation, quality and unparalleled service. The results of this effort delivered a market-ready solution in a third of the time as compared to other larger brands which can take up to three to four years to complete a single new model.
HYPER DEVELOPMENT | USER RESEARCH | 3D SCANNING | INDUSTRIAL DESIGN | 3D MODELING | MECHANICAL ENGINEERING | RAPID TOOLING | RAPID PROTOTYPING
There is no differentiation from one off-road recreational vehicle to the other, recognizing a road block Massimo Motors partnered with ATOM to overcome this challenge and create a unique riding experience.
RESULTS & SOLUTION
ATOM set out to understand the needs of thrill-seeking adventurer. This consumer seeks bold experiences that combine human with machine and at the same time depends on trusted technology to navigate. Combining these factors, ATOM created a hybrid utility terrain vehicle with first ever iPad® dashboard Integration.
Newly innovative Massimo Motor 1200 Series, created a new category in Hybrid Utility Terrain Vehicle [HUTV] by launching a solution that bridges the utility, sport and digital technology.
ATOM created the concept, designed and built the vehicle from the ground up, producing the Massimo Motor 1200 Series in only seven months!
THE PROCESS INCLUDED
USER RESEARCH | INDUSTRIAL DESIGN | ENGINEERING | CLASS-A SURFACING | PROTOTYPING MANUFACTURING LIASON