PROFESSIONAL GARDEN TOOLS CLAUSS

CHALLENGE

Clauss had an ambitious goal to expand its product offering into the competitive lawn and garden category. Known around the world for its world class cutting tools, Clauss aspired to develop the most comprehensive garden tool line the industry has ever seen. The final products had to embody new features and functionality that would leap off the shelf establishing instant credibility and value to the consumer.

SOLUTION

After an extensive nationwide research study the ATOM team leveraged new insights and findings while integrating technological advancements to create a market altering line of garden tools.

RESULTS

The stunning design reinforced the superior ergonomics of the AirShoc grips, advanced cutting technologies with stay-sharp titanium coated blades and a tool-less blade change system. These great elements instantly created a powerful brand signature and trademark for Clauss to enter the market and launch its first products that are destined to transform the entire category.