We are at the beginning of a new and exciting year! Technology around us is moving quickly by the determined changes affecting new trends in business. You don’t want your business to look backwards while the rest of the businesses are moving forwards.

1.To experience change you need to TRANSFORM the way you look at things. You do this through critical thinking and answering tough questions:
• What can I do differently about my business?
• Why does doing something different matter to my business?
• Who will this difference matter to most?

2.INNOVATE your business, brand and products by identifying new opportunities. Innovation starts with taking a deep dive to find exciting ideas to try. Start with:
• Assessing the situation
• Learning from your competitors
• Understanding your customers

3.EXPLORE all the space inside the box before you rush outside the box. Consider evaluating internal and external business environments for gaps and white space to determine the risk and conditions of your business to prepare for radical change.

4.INSPIRE your customers by knowing what they want and giving them what they need. Brands that have loyal customers or consumers take the time to ask them what they like and don’t like about their product experience. And then follow through on incorporating feedback to innovate the product.

5. Show your brand courage, DISRUPT the trends and make new waves. Now is NOT the time to be complacent about your business. Through this process you can get answers to these tough questions to substantiate your innovation strategy, and put the plan into action.

Make 2015 your best year yet by using ATOM and our STREAM Research^® process to discover, inspire and innovate your brand, product and business!