Massimo Transportation Design Case Study | ATOM | atom-inc.co

MASSIMO

1200 SERIES HUTV


 

CHALLENGE

In a rapidly growing UTV market, Massimo Motor partnered with ATOM to help differentiate their brand with the most powerful stock UTV in the market - the 1200 Series.  The company was striving to launch this groundbreaking Outdoor Hybrid Utility Terrain Vehicle with iPadĀ® Dashboard Integration into a competitive market.

SOLUTION

Designed and built from the ground up, the intensive development program delivered a new vehicle platform to dealers in an incredibly rapid seven months. The 1200 HUTV is the second UTV ATOM has delivered to Massimo Motor. The series creates a new category of Hybrid Utility Terrain Vehicles (HUTV™) by launching a solution that bridges the utility, sport and on-road markets. The entire development time took 7 months from concept to full scale drivable vehicle.

RESULTS

Debuting as the most powerful and fastest stock UTV on the market, the 1200 Series HUTV is the centerpiece of a rapidly growing company committed to innovation, quality and unparalleled service. The results of this effort delivered a market-ready solution in a third of the time as compared to other larger brands which can take up to three to four years to complete a single new model.

SERVICES

HYPER DEVELOPMENT  |  USER RESEARCH  |  3D SCANNING  |  INDUSTRIAL DESIGN  |  3D MODELING  |  MECHANICAL ENGINEERING  |  RAPID TOOLING  |  RAPID PROTOTYPING

SCOTTSDALE
1475 N Scottsdale Rd Suite 100
Scottsdale, AZ 85257
CONTACT
E: info@atom-inc.co
P: 480-940-4598

.

BOSTON
One Broadway Street 14th Floor
Cambridge, MA 02142
CONTACT
E: info@atom-inc.co
P: 781-691-4598

.




                    
SCOTTSDALE
1475 N Scottsdale Rd Suite 100
Scottsdale, AZ 85257
CONTACT
E: info@atom-inc.co

P: 480-940-4598


BOSTON
One Broadway Street 14th Floor
Cambridge, MA 02142
CONTACT
E: info@atom-inc.co

P: 781-691-4598