1200 SERIES HUTV
In a rapidly growing UTV market, Massimo Motor partnered with ATOM to help differentiate their brand with the most powerful stock UTV in the market - the 1200 Series. The company was striving to launch this groundbreaking Outdoor Hybrid Utility Terrain Vehicle with iPad® Dashboard Integration into a competitive market.
Designed and built from the ground up, the intensive development program delivered a new vehicle platform to dealers in an incredibly rapid seven months. The 1200 HUTV is the second UTV ATOM has delivered to Massimo Motor. The series creates a new category of Hybrid Utility Terrain Vehicles (HUTV™) by launching a solution that bridges the utility, sport and on-road markets. The entire development time took 7 months from concept to full scale drivable vehicle.
Debuting as the most powerful and fastest stock UTV on the market, the 1200 Series HUTV is the centerpiece of a rapidly growing company committed to innovation, quality and unparalleled service. The results of this effort delivered a market-ready solution in a third of the time as compared to other larger brands which can take up to three to four years to complete a single new model.
HYPER DEVELOPMENT | USER RESEARCH | 3D SCANNING | INDUSTRIAL DESIGN | 3D MODELING | MECHANICAL ENGINEERING | RAPID TOOLING | RAPID PROTOTYPING