Corporations regularly get the mandate to deliver cheaper, faster, better solutions from management but the missing term is always….SMARTER! IoT is positioned to transform corporations, markets and cultures globally. In the past companies made products and Customers bought them. But times have changed! In our rapidly evolving world the focus has shifted to what Customers want and need — NOT what Corporations think internally.
Customers have very smart and market altering ideas about your product / category, how to improve them and what they are willing to pay for them. And, it’s these select Corporations that harvest the “Voice of the Customer” by listening, testing and implementing these rooted innovations that eventually wins their business generating new revenue for the company. And rest assured that if your company is not actively talking to its Customers then your competition is.
Learn how ATOM Innovation, a leading product innovation firm, uses various techniques within its proprietary STREAM Research® methodology to accelerate corporate development timelines by rapidly capturing User insights and then co-creating new innovations with customers to transform B2B and B2C markets. This process has allowed ATOM to deliver 100’s of product/technology solutions in a hyper-development environment launching new / disruptive solutions faster that have generated Billions of dollars of revenue collectively for customers globally.