S2 FRAMING HAMMER

CHALLENGE

The world's largest producer of quality hammers and one of America’s oldest tool brands, Vaughan & Bushnell, asked ATOM to develop an innovative framing hammer to expand their product line and give them a differentiator in the marketplace. Vaughan was challenged with developing a product that would leap off the retail shelf, protect the handle from damage, minimize shock during use, and allow for easy replacement of the head and still be accomplished with a traditional wooden handle.

SOLUTION

ATOM didn’t take the challenge lightly by conducting extensive in-field research that lead to the integration of new features never before seen in the hammer category. The firm delivered a revolutionary new framing hammer and secured a U.S. Utility Patent with 27 claims.

RESULTS

The S2 has been acknowledged as the perfect hammer by construction workers nationally and received extensive international awards. Ultimately this new design was successful in re-establishing Vaughn as an innovation leader in an industry that needed a fresh new idea to jump-start sales. The S2 has transformed the marketplace by shifting the boundaries within its timeless category.