A proprietary research tool using Voice of the Customer and Open Innovation methods, through massive online communities; drawing in key insights and narratives to inspire and empower innovative brand, product, and service solutions.
STREAM takes the best of the best and combines popular voice of the customer and open innovation research methods to provide the data you will need to make important decisions about the brand, product, or service design.
“I don’t know why anyone would ever use focus groups again.” Director, LG North America
STREAM Research is both qualitative and quantitative data used to formulate innovative solutions that will lead to new product and market opportunities.
| Product Ideation Product Verification Product Attributes & Benefits | Market Segmentation Market Validation Retail Distribution | Innovation Experience Design Pricing Consideration |
| Qualitative & Quantitative Analysis of Data Customer Segmentation & Personas Retail Distribution | Competitor Positioning Defined Product Roadmap Interactive Covalent Insights Histogram |
