Companies at some point come to that milestone knows as “the rebrand”. Yet there are a number of questions that come up during the process that need to be answered such as, “What problem are we trying to solve?” In the case of Black & Decker, we feel product design is a more fundamental issue and that customers following the new brand direction could feel duped if quality isn’t an integral part of the effort, causing the entire rebranding effort to fizzle. Successful brands need to go from concept to shelf! Do you like the new Black + Decker look? http://ow.ly/t52m5