Fi.d.o Pet Tag Engraving System Design Case Study | ATOM | atom-inc.co

Fi.d.o

PET TAG ENGRAVING SYSTEM


 

CHALLENGE

The Hillman Group embarked on an ambitious initiative to create its next generation kiosk for its Pet Tag engraving business. This new system needed to deliver an immersive experience for consumers by immediately establishing an identity that stood apart in a crowded and cluttered retail environment while instantly expressing the special function of the kiosk, a Pet Tag Engraver.

SOLUTION

ATOM's team delivered an encompassing solution that included developing an ultramodern kiosk character "Fi.d.o", a dynamic user interface, packaging and Point of Purchase displays. The combination of product and packaging elements delivered an excellent system solution that captured the curiosity and interest of consumers while winning over each person who experiences the unit first hand.

RESULTS

Collectively, this new system increased sales by 425 percent leading to a national roll-out for the retail chain!

SERVICES

RETAIL MARKET RESEARCH | INDUSTRIAL DESIGN | USER INTERFACE | CHARACTER DEVELOPMENT | BRANDING | PACKAGING | POINT OF PURCHASE DISPLAY | PROTOTYPING | MANUFACTURING LIAISON | PRODUCTION RAMP UP



SCOTTSDALE
1475 N Scottsdale Rd Suite 100
Scottsdale, AZ 85257
CONTACT
E: info@atom-inc.co
P: 480-940-4598

.

BOSTON
One Broadway Street 14th Floor
Cambridge, MA 02142
CONTACT
E: info@atom-inc.co
P: 781-691-4598

.

                         
SCOTTSDALE
1475 N Scottsdale Rd Suite 100
Scottsdale, AZ 85257
CONTACT
E: info@atom-inc.co

P: 480-940-4598


BOSTON
One Broadway Street 14th Floor
Cambridge, MA 02142
CONTACT
E: info@atom-inc.co

P: 781-691-4598


                         
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