ATOM Inspiring Innovation

ATOM Sets "Disruptive Design" Standard for 2017 Governor's Celebration of Innovation

ATOM Hosts ASU School of Design

By Stephanie Trotto

For the fourth year in a row, ATOM Product Development + Innovation served as Design Sponsors for the Governor's Celebration of Innovation (GCOI). Sponsored by the Arizona Technology Council and the Arizona Commerce Authority, the awards honor the most promising technologies and leaders throughout the state of Arizona.

This year's event was held Nov. 2 at the Rawhide Event Center in Chandler and attracted around 850 innovators and technology leaders for a night of networking, food, and entertainment. This year, exhibitors were encouraged to show off their company's culture and creativity through fun, interactive activities. Never short of new ideas, ATOM's booth featured a magician who mysteriously made a table levitate and performed clever card tricks. We also promoted our technology by giving guests an Ace of Hearts Card that said, "Take the mystery out of your next development project. STREAM RESEARCH validates and delivers your innovation roadmap and go to market strategy."

As a leading Product Development and Innovation firm, headquartered in Scottsdale, AZ, ATOM has always been committed to fostering innovation throughout the state. We have been long-standing board members of the Arizona Tech Council, Arizona's premier trade association for science and technology.

As Design Sponsors, ATOM contributes to the GCOI by delivering a custom designed logo and graphics to support the theme of the event. To do so, we research themes and graphic depictions each year and consider all of Arizona and the regions that dedicate themselves to growth and innovation. We also have an obligation to Governor Doug Ducey to produce high-end collateral material that compliments his efforts to make Arizona one of the nation's best climates for business and job growth rate including the fields of science and technology.

This year's theme "Disruptive Technology" was exciting for us because it underscores ATOM's mission since our inception in 2003 and exemplifies the work we do as a product development and innovation firm.

The over-arching goal of our logo this year was to illustrate the dichotomy of old and new – in essence, "Disruptive Technology." We overlaid the texture onto a duo-tone image of downtown Phoenix to communicate a fast moving, forward thinking city, as opposed to typical images of the state that depict a cactus and sunrise.

The logo was included in the video graphics, the multi-page program, posters, on the award plaques given to winners, as wells as the theater-style backdrop for the GCOI awards ceremony.

We always enjoy participating in the GCOI awards ceremony. It's great to reconnect with technology leaders in the state as well as meet new entrepreneurs including those from area colleges and high schools.

To learn about the winners and the event visit: Governor's Celebration of Innovation 2017


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Suite 100
Scottsdale, Arizona 85257
One Broadway Street
14th Floor
Cambridge, MA 02142
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