ATOM Inspiring Innovation

Convert Your Bike into an Electric Bike in 60 Seconds

As a leading product development and innovation firm, we at ATOM, know a great idea when we see it, even if it does involve reinventing the wheel.

Such is the case with GeoOrbital. The company, which is currently generating press all over the world based on a current crowdfunding campaign on KickStarter, offers a mechanized / battery combo wheel that can replace a standard bicycle front wheel to transform any bike into an electric bike in less than 60 seconds.

We met GeoOrbital during the October 2015 launch of our new office at the Cambridge Innovation Center (CIC) in Cambridge, MA. ATOM sponsored a Product Development Speed Seed session to search for Boston’s most innovative startups. The event was held during the HUBweek visit to Kendall Square and The Venture Cafés “who’s who” 5th anniversary celebration at the CIC where some 800 people attended the event.

GeoOrbital stood out from the 2 dozen companies that participated in the event because it offered a proven concept and compelling prototype. This showed their capabilities as a group to bring a paper napkin sketch to fruition and that they were serious about the development. The idea also was unique in its approach to a relatable consumer need and, based on the research they conducted, showed great interest and potential. There was still plenty of room for ATOM to bring their expertise and services to keep the project moving forward thus making it a great company to win the award.

The judges, who were selected from every discipline of our multi-facets of service -- from strategy, research, design, branding, engineering, prototyping to financing -- collectively recognized that the GeoOrbital wheel possessed the greatest potential but also had the greatest need in which ATOM could apply its expertise to propel them forward in their current and future development efforts. As a result, they won $10,000 in ATOM creative /development services.

“We would like to thank the team and are grateful for receiving ATOM’s Speed Seed award and grant for creative services,” said GeoOrbital CEO and Founder Michael Burtov. “ATOM realized our vision and was the first product development firm to support us in the Boston area, going above and beyond to explore the full potential of the wheel. Over 3 months and 3 rounds of creative efforts, ATOM provided alternative configurations and assembly schemes which have the potential to streamline manufacturing and production approaches for future generations of GeoOrbital wheels.”

Burtov said he got the idea for his wheel from the light cycles in the movie TRON: Legacy. He saw that there was a lot of wasted space in the wheel’s interior. He came up with a platform that allowed him to integrate a large number of components into the wheel itself including motors, batteries, electronic headlights, USB charging ports and more. This would have been impossible using a traditional spoked wheel. Like the light cycles in the movie, the outer rim of the GeoOrbital wheel rotates while the motor and battery remain stationary.

That launch has turned into a phenomenal success. The first day, GeoOrbital surpassed their initial goal of raising $75,000 and within 15 days they surpassed $1/2 million.

With 13 days to go, we invite you to participate in this exciting project and help GeoOrbital pass the $1,000,000 mark in funding. As a result, you will instantly receive special unlocked items that were reserved for early backers. Mention that ATOM referred you and have their t-shirt, Carrying Bag, Rear 'Lane Projecting' Bike Light and choice of colored frame thrown into your package.

With all of the hundreds of product development innovations over the years, ATOM has great advice for early startups and aspiring KickStarters superstars alike. Stay tuned for next month’s blog.

Click here to support the campaign.

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