Fi.d.o

RUFFING UP THE COMPETITION

CHALLENGE

An industry leading pet tag manufacturer embarked on an ambitious initiative to create its next generation kiosk to strengthen its declining Pet Tag engraving business. This new system needed to deliver an immersive experience for consumers by immediately establishing an identity that stood apart in a crowded and cluttered retail environment while instantly expressing the special function of the kiosk, a Pet Tag Engraver.

SOLUTION

ATOM's team delivered an all-encompassing solution that included developing an ultramodern kiosk character "Fi.d.o", a dynamic user interface, packaging and point-of-purchase display. The combination of product and packaging elements delivered an excellent system that captured the curiosity and interest of consumers while winning over each person who experiences the unit first hand.

RESULTS

Collectively, this new system increased sales by 500 percent leading to a nation wide roll-out and adoption by Petco retail chain!

AWARDS

Editors' Choice Award: BEST NEW HOTEL PRODUCT & BEST OF SHOW HX: The Hotel Experience.

SERVICES

RETAIL MARKET RESEARCH | IN-FIELD USER RESEARCH | INDUSTRIAL DESIGN | USER INTERFACE | CHARACTER DEVELOPMENT | BRANDING | PACKAGING | POINT OF PURCHASE DISPLAY | PROTOTYPING | MANUFACTURING LIAISON | PRODUCTION RAMP-UP

USER INTERFACE

PACKAGING - TAG CASING LABELS

PACKAGING - TAG CASING FINAL PRODUCT

PACKAGING - STORE DISPLAY 3D MODEL

PACKAGING - STORE DISPLAY FINAL

INDUSTRIAL DESIGN & ENGINEERING

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