Challenge - Massimo Motors had a vision of creating a competitive vehicle offering in the crowded off-road market that will propel the company into a leadership position within the category. They turned to ATOM to utilize their experience in product and brand transformations to create a compelling and inspiring new identity for next generation vehicle the 700 UTV Series for the North American Market. Armed with a structured and detailed plan the ATOM team embarked on an exciting and challenging program to launch Massimo in a big way!
Results - ATOM began by conducting an extensive gap analysis of the market and Massimo’s competitors. Armed with these insights our team hit the ground running by creating a series of unique styling languages that would become the DNA of the Massimo brand. The overall design was efficiently and effectively matured using the latest techniques and tools over a compressed timeframe. The final deliverable was an engineering database that was manufactured and launched to much press and coverage within the industry. The Alligator 700 Series is a stunning example of a partnership with Massimo that exceeded expectations on a vision that was designed and assembled in the USA!
Services - Market Research, Industrial Design, Engineering, Class-A Surfacing, & Prototyping, Manufacturing Liaison