Challenge - TASER International, Inc., the leading provider of advanced Electronic Control Devices (ECDs), partnered with ATOM to develop their next generation product, TASER ® C2. The product needed to reflect the company’s origins in the consumer market while improving comfort, ergonomics, safety, usability and overall functionality.
Results - ATOM developed consumer profiles and a series of contemporary designs that enhanced the product offering. All requirements were met, and the TASER products remain the most successful and well recognized products of their kind on the market.
ATOM’s successful product development and design activities with TASER International, Inc. has led to additional projects with even higher visibility and increased impact on market-share and profitability.