How does a new offering gain traction in a saturated market? Innovation and branding, that’s how.
Exhaustive market research, better ergonomics and new incorporated technologies all contributed to the success of our Split-Head Hammer but it was the simple brilliance of the modular design that led our client to secure a most robust utility patent for this market-smashing, must-have tool.
This is the model we use for all of our product development, no matter the category. Hardware and consumer home goods must be engineered for continuous daily use and therefore our understandings of the utilitarian aspects help define the characteristics of the product. We build an item with quality craftsmanship in order to ensure the life of the product meets the demands.