Challenge - Clauss had an ambitious goal to expand its product offering into the competitive Lawn and Garden category. Known around the world for its world class cutting tools Clauss embarked on developing the most comprehensive garden tool line the industry has ever seen. The final products had to embody new features and functionality that would leap off the shelf establishing instant credibility and value to the consumer.
Results - After an extensive nationwide research study our team leveraged new insights and findings while integrating technological advancements to create a market altering line of garden tools.
The stunning design reinforced the superior ergonomics of the AirShoc grips, advanced cutting technologies with stay-sharp titanium coated blades and a tool-less blade change system.
These great elements instantly created a powerful brand signature and trademark for Clauss to enter the market and launch its first products that are destined to transform the entire category.