Challenge - Galanz, one of the world's largest OEM for kitchen appliances, realized their toaster oven division needed to move away from using their Asian designers to a more experienced North American firm to develop fresh ideas and concepts that would resonate with consumers. After an extensive search they selected ATOM to take the lead role in this massive effort that involved consumer research, market strategy, industrial design and manufacturing intent on developing a breakthrough collection of toaster ovens for major kitchen brands.
Results - ATOM acted quickly by utilizing its extensive consumer products experience to develop an impressive body of 28 innovative new toaster ovens that explored new functionality, features, materials while skillfully delivering designs that connected with every one of their customers category buyers.
Six final products were developed to sustain an aggressive campaign for driving new business at retail.
This “reshoring” effort that ATOM has pioneered is securing development efforts from Asia that, in the case for Galanz, results in over $100 million dollars of new sales orders not only in North America but globally.