Challenge - Aspiring start-up Beamz Interactive tasked ATOM with commercializing an innovative and highly interactive new laser music system for all ages and music abilities to enjoy. The final product had to shed the tired image of classical or traditional instruments by creating an engaging and inspirational product experience that stirs the emotions of any individual who uses it.
Results - ATOM rose to the challenge of developing an entirely new product that fused technology and music. The final design was forward thinking and inspirational; eliciting excitement with a captivating design and a unique user experience.
The pioneering efforts of ATOM and Beamz Interactive have established the Laser Music System in a class of its own. As a result, a new infusion of music design and technology was born.