ATOM Inspiring Innovation
The Connection – A Hospitality Technology Forum
The Connection – A Hospitality Technology Forum

Challenge - ATOM needed the latest information on technology transforming hotels for a proprietary IOT device it was developing for the hospitality industry. Hoteliers are among the busiest people in the world. So getting them to make a time commitment required a worthwhile reward.

Solution - With STREAM Research, ATOM created The Connection, a private online forum targeted to the International Luxury Hotel Association (ILHA) members and dedicated to understanding the evolving needs of the hospitality industry. Incentives for membership included the exclusive opportunity to connect with like- minded industry professionals and a chance to win valuable prizes. The personal invite to join the forum came from a well-known and trusted leader in the Hospitality Industry who ATOM had partnered with.

Results - 700+ participants were reached for initial survey and the online community consisted of 200+ members from around the world, all executive level from luxury to boutique hotels. It included the launch of 12 activities (6 surveys and 6 discussions) over a 3 month time period. As a result, ATOM collected 50,000 data points from properties of all sizes. This research helped ATOM drive a new technology to sustain hoteliers’ business, facilitate guest engagement, save money, and reduce energy consumption.

Services - STREAM Research

The Connection Large Inner


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