ATOM Inspiring Innovation
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EXSOMED

Challenge - An Orthopedic Physicians group came to ATOM to develop a variety of minimally-invasive, innovatively engineered, and proven solutions that enhance extremity implant procedures. With the successful launch of these products, the group asked ATOM to develop an ergonomic surgical glove. The physician’s group wanted the product developed in a short time to present during a meeting with one of the world’s largest surgical glove manufactures. With its product line growing, it also wanted to create a separate company to commercialize their products. This required ATOM to not only develop the surgical glove but create all branding for the new company in a very short time.

Solution - Using its skills in both product development and branding, ATOM took the group’s paper napkin sketch and in a rapid timeframe, developed an ergonomic surgical glove alongside the effort to name, position, brand and create marketing collateral for the new company. To convey the high-tech sophistication of the company’s medical devices, the logo, letterhead, envelopes, email signature template and an initial website were designed to have a premium and professional quality. Business cards were offset printed and embossed with rounded corners. The website strategy included a robust platform for a CRM, a marketing tool and e- commerce site.

Results - ATOM was the catalyst to EXSOMED becoming globally recognized as an extremity surgical solutions company. Within the 45 day timeframe, EXSOMED met with one of the world’s leading surgical glove manufacturers and signed a licensing agreement for the product. Today, EXSOMED has a recognized brand and name to commercialize its products.

Services - Product Development, Branding, Naming, Logo, Business Collateral and Website Development

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