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ARIZONA HIGHWAYS

Challenge - Arizona Highways is a long-standing iconic publisher of magazine and guidebooks that celebrates Arizona’s beauty and culture with stunning photography and editorial and has multiple publications and deadlines that did not allow their internal team the time or ability to create a new template and identity for a revitalized publication.

Solution - Arizona Highways came to ATOM to create a whole new look for their cover and page design. The guidebook held much more detail regarding unique and somewhat untapped locations to the state. The standard for the publisher is to utilize breathtaking photography and captivating editorial that engages and compels their reader to set out on their journey. ATOM was tasked with a travel companion size and page layout that read like a novel but highlighted specific attractions and locations within that region complete with maps and photography. It was refreshing to work with high brand standards and have the luxury of choosing from hundreds of photographs from contributors and stock alike. The biggest challenge was eliminating imagery that we didn’t have room for. Overall the 500+ page guidebook was a journey in process and production.

Results - An Insiders' perspective gained from more than 80 years of chronicling the Grand Canyon State’s natural and man-made attractions. The guide drew on history, culture, and lore to help readers enjoy both iconic and lesser-known places and events ranging from the indescribable to the hidden refuges. Available to residents and tourists alike, the Guidebook with its scenic drives, encouraged tourism with new destinations and places to visit.

Services - Design, Layout, Photo Selection, Map Layout with Cartographer

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ARIZONA HIGHWAYS
SCottsdale
1475 N Scottsdale Road
Suite 100
Scottsdale, Arizona 85257
info@atom-inc.co
480-940-4598
boston
One Broadway Street
14th Floor
Cambridge, MA 02142
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781-691-4598
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