As a leading product development and innovation firm, we at ATOM, know a great idea when we see it, even if it does involve reinventing the wheel.
Such is the case with GeoOrbital. The company, which is currently generating press all over the world based on a current crowdfunding campaign on KickStarter, offers a mechanized / battery combo wheel that can replace a standard bicycle front wheel to transform any bike into an electric bike in less than 60 seconds.
Last week, I briefly watched the NFL’sBuffalo Bills and New York Jets Thursday Night Football game, and quickly switched channels. Partly because - in my opinion - football is just okay, but also because the solid red and green uniforms made me…flustered.
We know that we cannot become invisible. Yet. But don't tell that to James Bond as the new Spectremovie previews elude to tricks 007 has up his sleeve. Perhaps he will cloak himself and his ever so cool Aston Martin to become even more elusive than ever.
Cannelloni, manicotti…Manicotti, cannelloni. Both delicious Italian cuisines, however two different dishes that are often confused for one another. While reading about one of my favorite Italian Chef’s,Chef Gabe, and his desire to make authentic pasta just like mamma, he spoke about not confusing cannelloni with manicotti.
Hmm. Why would one do that? Well, I will openly admit that I certainly do not know enough about the ins and outs of authentic Italian cuisine. And since my trip to the motherland of extruded flour and egg creations, I have discovered so much more than the typical pasta dishes found in the U.S. – so for the not classically trained Italian chef, confusing the many varieties of yummy cheese filled pasta is understandable.
Turn nets into decks, brah! The Bureo skateboard company moto (minus the ‘brah’ part) - which is made up of group of rad dudes looking to initiate social change and inspire a brighter future.
Bureo designs and manufactures a sustainable line of skateboards made from recycled fishing nets in Chile. The underlying mission is to provide a solution to the growing plastic pandemic in our oceans, where fishnets make up about 10% of the ocean plastic pollution. Bureo started by establishing the first ever fishnet collection and recycling program in Chile called ‘Net Positiva’, which provides an efficient way for fishermen to properly dispose of fishnets.
Companies take risks but why skip a critical step in the process and put your products future at stake?
Experiencing the immeasurable importance of taking your product through the prototype stage will not only ensure the accuracy of the new parts and assembly but also validate any proof-of-concept at key stages.
In 2014, we learned that consumers have been thinking a lot about their lifestyle! They are time and cash strapped, and are becoming more concerned about their health and wellness. Consumers found time to search for ways to stay fit and well, and cater to their need be healthy...